Your Coach for Growth.
Your Agent for San Diego.
1-on-1 coaching for business owners, sales professionals, and entrepreneurs — plus full-service real estate for buyers, sellers, and investors across San Diego County.
San Diego
Based In
1-on-1
Private Coaching
Buyers & Sellers
Full Service RE
Strategy-First
Approach
Coaching & Real Estate Services in San Diego
Two paths, one advisor. Whether you're focused on personal growth or making a move in San Diego real estate — I bring strategy to both.

That Guy John
Coach & Real Estate Advisor — San Diego
Why They Call Me “That Guy”
That Guy John is a San Diego-based coaching and real estate advisory business. I offer 1-on-1 coaching for business professionals alongside full-service real estate for buyers, sellers, and investors across San Diego County.
Over the years, I developed the uncanny ability to help others — even in matters where I wasn't the primary individual providing the help. Over time, people just started saying: just give “that guy John” a call for help.
The name stuck and evolved into the brand. Today, I help professionals build strategic plans for their goals while guiding buyers, sellers, and investors through San Diego real estate — all with the same critical thinking and attention to detail.
San Diego
County & Beyond
Buyers & Sellers
Full Service
Strategy-First
Every Client
What Clients Are Saying
Real feedback from coaching clients and real estate clients who trusted the process.
“There is no words to describe how amazing John is, he truly cared about us in every way. We were more than blessed to have him around. He went above and beyond to help us get in our new home. His work ethic is more than phenomenal and the one thing we loved the most about him was how persistent he was. Always on top of his craft. That’s when we knew he cared about us. That’s when we knew John was the MAN! He will forever be in our life, and most importantly he will forever be in our hearts due to the person he really is… Definitely recommended. John is not just an All-Star — John is a Hall of Famer. We were so blessed to have John as our agent and once again thanks!!! John you are amazing!”
Alain Mena-Peraza
Real Estate Client
“An EXCELLENT realtor with a PHENOMENAL work ethic and character! John truly has his clients best interest at heart!”
Brooke Hancock
Real Estate Client
Common Questions
Quick answers about coaching, real estate, and how to get started.
Ready to Make a Move?
Whether you need a coach to help you build structure and hit your goals, or a strategic real estate advisor in San Diego — let's talk.