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Coaching / Business Dev September 18, 2026

Rates Crossed 7%: A San Diego Reality Check

Mortgage rates just crossed 7% and buyers are frozen. Here's why waiting for perfect conditions is the real problem, and what San Diego data actually shows.

By JC
Rates Crossed 7%: A San Diego Reality Check

The System Wasn't Built Around Your Best Outcome

Daily mortgage rates crossed 7%. Home prices are still high. If you're waiting for the system to eventually hand you the perfect conditions, you may be waiting for something it was never designed to provide.

Mortgage News Daily's daily average for a 30-year fixed mortgage moved back above 7% this month.

For anyone waiting for the housing market to get easier, that reads as one more reason to wait. Prices were too high, so buyers waited. Rates went up, so they waited some more. The assumption, usually unspoken, is that eventually something gives. Prices fall. Rates come down. Inventory improves. The economy settles. At some point it all lines up and the market becomes reasonable again.

Maybe it will.

But I have been in real estate long enough to hear some version of that prediction for years, and it raises a question that has less to do with housing than it first appears:

What if the system you are waiting on was never designed to produce the best outcome for you?

That sounds harsher than I mean it. I am not suggesting that lenders, employers, banks, insurers, or agents sit around figuring out how to make your life worse. Something much simpler is usually happening.

They have their own objectives.

A lender wants to make loans that fit its model and produce an acceptable return. A retailer wants you to buy. A credit-card company wants you to use credit. An employer needs productive employees. A platform wants your attention. A brokerage wants transactions.

That is not a conspiracy. It is commerce.

But it does mean their objective and yours are not necessarily the same.

The System Answers Its Question. You Still Have to Answer Yours.

A mortgage is a useful example.

Suppose a lender tells you that you qualify to borrow $900,000. What has actually happened? The lender looked at your income, credit, debt, and assets, and concluded it is willing to make the loan.

That is valuable information. But it is not advice. The lender has not decided whether carrying that payment fits the life you are trying to build. It does not know whether you want to leave your job in three years, start a company, have children, care for aging parents, or simply sleep better with more money in the bank.

It answered a lending question. You still have to answer the life question.

We make this mistake more often than we realize. We take the parameters a system offers and treat them as instructions. The bank says we can borrow this much. The employer offers the promotion. The card company raises the limit. The market keeps climbing, so we assume we should get in. None of that tells us what we should do. It tells us what is available.

The system asks: Can the transaction happen? You have to ask: Should it happen?

That is the harder question, because no formula can answer it for you.

We Have Been Waiting for Housing to "Go Back" for a Long Time

The current San Diego market makes this visible.

The median home price in San Diego County was about $962,000 in August, up roughly 5.7% from a year earlier. At the same time, pending sales were down about 13%, and nationally, existing-home sales slowed while inventory climbed.

Those numbers don't fit a clean good-market/bad-market headline. Prices are high. Rates are high. Some sellers are negotiable; others still draw multiple offers. Some buyers have stepped away; others are competing hard for the homes they want. All of it is true at once.

That messiness is inconvenient, because we prefer simple stories. The market is crashing. The market is booming. Buyers are in control. Sellers are in control. Reality is rarely that cooperative.

The 2008 crash was significant enough to create a durable mental model for a whole generation: housing can collapse. That lesson was real. The problem is what came next. "Housing can collapse" slowly became "housing will eventually return to the price I think it should be." Those are not the same proposition.

National prices did keep falling for years after the crisis, bottoming around 2012. Since then, values have risen dramatically - not in a straight line, but decisively. Then 2020 arrived: rates fell to extraordinary lows, demand accelerated, supply stayed tight, and prices moved sharply higher. In San Diego County, home prices are now well above where they stood at the start of 2020.

Yet I still hear the same idea: "I'm waiting for prices to come back down."

Down to what? 2019? 2015? The post-crash lows?

There is nothing wrong with believing something is overpriced, or deciding not to buy. The mistake is assuming the past is under some obligation to return simply because we preferred it.

At some point, you have to stop negotiating with history.

The Reference Point Problem

Part of the difficulty is that we never evaluate our circumstances in a vacuum. We compare them to something.

Three-percent mortgages became one of those reference points. For a brief window, buyers could borrow at rates that were extraordinarily low by historical standards. But it did not feel extraordinary for long. It simply became the rate people remembered. Now 7% feels wrong.

To be clear, 7% on top of today's prices is a legitimate affordability problem. The payment matters. Insurance and taxes matter. There is no reason to pretend otherwise. But the psychology is still worth noticing.

What happens when the best conditions you ever experienced become the minimum conditions you are willing to accept?

You see it everywhere. A company has an extraordinary year, then treats a healthy one as failure because revenue missed the high-water mark. An entrepreneur remembers when ads were cheaper and keeps waiting for acquisition costs to "go back to normal." An employee remembers when promotions came easily and assumes something is broken when they slow. An investor remembers a forgiving market and judges every later opportunity against it.

The old environment quietly becomes the benchmark. And that benchmark can become a prison, because instead of adapting to the world that exists, we spend our energy comparing it to one that no longer does.

This is not an argument for lowering your standards. It is an argument for tying your standards to your objective rather than to nostalgia.

Built for the Transaction

There is a related piece we don't talk about enough. The consumer economy is exceptionally good at making it easy to spend money. That is not an accident. It is the business model.

The easier it is to transact, the more likely a transaction becomes. You can finance the house, the car, the furniture, the phone. You can subscribe to software, entertainment, delivery, and a half-dozen services you've forgotten you still pay for. None of that is inherently bad - a mortgage lets a family buy a home without saving for thirty years; credit provides real flexibility.

The problem begins when convenience removes so much friction that we stop deciding. There was once a natural pause between wanting something and acquiring it. You had to save. You had to think. Sometimes you had to physically go somewhere, hand over money, and feel the transaction happen. We have become very good at removing those pauses. That is wonderful for commerce. It is not always wonderful for judgment.

None of this requires anything to malfunction. A perfectly functioning card company can still help someone bury themselves in debt. A perfectly functioning mortgage market can still help someone buy a house that dominates their financial life. A perfectly functioning platform can still consume hours of a person's attention every day. Nothing necessarily broke. The system may have done exactly what it was designed to do.

The question is whether you did.

Which is why the goal is not to defeat the system. Most of the time you couldn't, and you don't need to. You need to understand its incentives well enough to see when they are aligned with yours, when they are merely adjacent, and when following them would carry you somewhere you never intended to go. Once you understand those incentives, you can decide whether the answer is yes, no, or simply not yet. What matters is that the answer increasingly belongs to you.

There Is Probably Never Going to Be a Perfect Setup

Housing is useful here because it shows how rarely conditions improve in isolation.

Some buyers spent years saying they would reenter when inventory improved and competition eased. In many areas they eventually got both. What they did not get was the same financing - rates moved higher, and the problem they waited out was replaced by a different one. The reverse is just as possible: if rates fall and pull more buyers back in, the person who waited for cheaper money may find themselves bidding against ten others for the same house. A sharp price drop could create openings too, but it is unlikely to arrive alone. It could come alongside tighter lending, weaker employment, or a broader recession.

Conditions tend to come bundled. You solve one problem and another often takes its place. That isn't unique to housing. Income goes up and somehow expenses follow it. Children become more independent around the same time our parents start needing more from us. Experience makes us more capable, but also more aware of what can go wrong.

Things do not really settle down. They rearrange themselves.

The older I get, the less convinced I am that the trick is finding the moment when everything lines up. I'm not sure that moment exists. What seems more useful is recognizing what kind of environment you're actually in, what tradeoffs come with it, and whether those tradeoffs serve what you're trying to build.

Waiting Is Not the Problem

None of this is an argument that everyone should buy, start a company, or change careers simply because waiting is uncomfortable. Sometimes waiting is exactly right.

If today's rate creates a payment that puts too much pressure on your finances, not buying may be the smartest thing you do. If a business opportunity demands more risk than you can absorb, passing is not cowardice.

The distinction I care about is not between action and inaction. It is between waiting deliberately and waiting for circumstances to make the decision easier. Those two can look identical from the outside.

"I'm not buying until the payment falls below this number" is a criterion. "I'm giving myself ninety days to learn before I decide" is a criterion. Each one puts boundaries around the uncertainty.

Compare that with "I'm waiting until things get better." Better how? How much better? For how long? What happens when one thing improves and another gets worse?

Without answers to those questions, waiting becomes a comfortable place to hide. It feels prudent while asking almost nothing of us. We stay open to everything and committed to nothing — and because nothing is happening, the calendar moves without our noticing. Ten years can go that way faster than seems possible.

Information Is Everywhere. Judgment Is Still Scarce.

This is the part that interests me most as our tools get more powerful.

We have never had more information. You can pull up calculators, economic reports, neighborhood sales, and forecasts in seconds. If you don't understand something, you can ask an AI to explain it, argue the other side, build the spreadsheet, and hand you ten ways to proceed before lunch. That is extraordinary.

It also doesn't solve the underlying problem.

A calculator can tell you the payment, but not whether carrying it is worth what you get in exchange. A spreadsheet can compare returns without knowing how you'll actually respond when half your money disappears on paper. An employer can show you the next rung without knowing whether you still want to climb. AI can think through twenty careers with you, but it still needs the one thing that can't be outsourced: a definition of what you're trying to build.

At some point, information runs out of road and judgment has to take over. I suspect that matters more, not less, as the tools improve. For most of history, access to information was itself the advantage. Now information is abundant. Everyone can have the data, the checklist, the model. The harder question is what to do with it.

That is also how I've come to think about coaching. A good coach should not become another system that tells you what to do, the point is not to replace your judgment with someone else's. If anything, the work runs the other way: helping you notice patterns you're missing, question assumptions you've stopped seeing, and become more deliberate about the decisions that were always yours. The goal is not dependence. It is better judgment.

Against You, or Just Not About You?

Mortgage rates will change again. So will prices, employment, technology, and lending standards. I have no idea whether the next version of this market will be better or worse for the person reading this. Nobody does. What I'm confident about is that waiting for the world to become uncomplicated is not a strategy.

There is an enormous difference between believing the world is against you and understanding that the world simply wasn't built around you.

The first belief can make you powerless: every unfavorable condition becomes more evidence that something outside you has to change before you can move. The second asks more of you. It asks you to understand the environment instead of reacting to it - to know what the people and institutions around you are trying to accomplish, decide what you are trying to accomplish, and see where those overlap and where they don't.

The system wasn't built around your best outcome. That doesn't mean it's against you. It means your outcome is still your responsibility.

And once you accept that, the question changes. It is no longer, When are conditions finally going to get better? It becomes: Given the system as it actually exists, how do I make the best decision available to me?

-JC

Common Questions

Did mortgage rates really cross 7% this month?

Yes. Mortgage News Daily's daily 30-year fixed-rate index moved above 7% in September and stood at 7.19% on September 16. Freddie Mac's slower-moving weekly survey was 6.76% as of September 10. The difference reflects methodology and timing, not a factual conflict.

Should I wait for rates to come down before buying?

Possibly. It depends on your finances, how long you plan to own, your payment tolerance, and your broader goals. If today's payment doesn't make sense for you, waiting can be the right call. The distinction that matters is having a reason and a threshold for waiting — rather than assuming the future will automatically be friendlier.

Are San Diego home prices falling?

Not county-wide, based on August data. The median was about $962,000, up roughly 5.7% year over year, even as pending sales pulled back. That mix is exactly why blanket statements about "the San Diego market" mislead: conditions vary sharply by neighborhood, property type, price range, and individual seller.

Is a 7% mortgage historically unusual?

It's high compared with the pandemic-era lows, but not unprecedented. Today's affordability problem comes from the combination of borrowing costs and substantially higher prices - not the rate alone.

Required Publication Disclosures

John Case, California Department of Real Estate License #01900525

Brokerage: Duomo Realty Corp., DRE License #01917296

The opinions of John Case are expressely his own. Coaching and advisory services referenced in this article are provided by John Case in his individual capacity and are separate from, and not part of, the real estate brokerage services provided through Duomo Realty Corp.

This article is for general informational and educational purposes only and does not constitute real estate, legal, tax, lending, career, employment, financial, or business advice. Statements regarding real estate practice, business development, income expectations, market conditions, and professional outcomes are based on general observation and sources believed reliable as of the date of publication, but they have not been independently guaranteed.

Income, business performance, and career outcomes in real estate vary widely based on individual effort, market conditions, skill, capital, time invested, and many other factors. No statement in this article should be interpreted as a promise or projection of income, production, success, or career outcome. Past performance of any individual or business is not a guarantee of future results.

Anyone considering a real estate career, business venture, or significant professional decision should consult with appropriate licensed professionals, financial advisors, tax advisors, and legal counsel before relying on any information presented here.

Equal Housing Opportunity.

JC

Coach, Real Estate Professional, and dedicated to helping people build lives of purpose and financial freedom.

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